Working with adbrite

Recently i saw a message posted as follows

I've been over at adbrite and browsed around for a few minutes on several occasions. Each time, I left thinking the ads seemed to be geared more towards "pop culture" (for lack of a better phrase)

Put another way - if I have a site about industrial widgets, I can count on AdSense providing ads from widget manufacturers, widget service companies, etc. From what I have seen at adbrite, it doesn't appear if they are going to attract that type of "serious" (again, for lack of a better term) advertisers.

Am I wrong?

Well, the thing is adbrite is not like adsense where ads automatically start coming. Actually adbrite has a human element as here the advertisers look at your site, then judge regarding targetted audience and then start posting ads on ur site. The management of ads is done by the ad management i.e., Adbrite... So comparing Adsense with adbrite would notbe appropriate... And yes if our site has really good stuff then i would recommend signing up for both and going for adbrite to beat my price to display the ad which is available....